The Milk Cup LAN Announcement

 

Game Designers Arlo Howard & Laura Hall

with GALE for The Milk Cup

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Announcement for the Milk Cup LAN Championship, presented as a multi-layer puzzle box revealed through a surprise livestream with 10,000+ live viewers.

• Designed a layered series of puzzles optimized for livestream play, integrating dynamic visual moments and exciting challenges. 

• Developed mechanics that engaged fans directly, giving them integral contributions to the live puzzle solve

• Integrated branding into the core puzzle design, making it central to the excitement and appeal of the experience.